Values
Helping our clients remain confident knowing they have an investment team behind them that is dedicated to:
Fiduciary Responsibility
As a fiduciary we are held to the highest standards of conduct and will always act in our clients’ best interests. Our recommended strategies will take an objective and holistic approach, suitable for each person’s financial situation.
Engaged Partnership
As a financial partner, we will implement agreed-upon financial strategies, perform ongoing reviews, and rebalance investment accounts to help keep our clients’ plans on track. We will meet to evaluate each plan’s progress, discuss each person’s specific needs, and make any strategic adjustments.
Complete Transparency
We provide complete transparency of each client’s investment strategy. We provide regular account updates, and clients may view investment performance, allocations, holdings, trades, dividends, and more through our secured portal.
Professional Execution
Our planning, operations, and investment specialists work in concert with an investment committee and insurance specialists to provide additional professional management resources to our clients.
Team
Helping Create Successful Outcomes Through Market Cycles
Wealth Team
Brad Pries, Founder and President
As a successful wealth adviser, a Certified Exit Planning Advisor (CEPA) and experienced business executive, I have spent the past 33 years perfecting my skills and leadership. I enjoy digging in on complex issues or problems to help find the best path toward a successful solution. I am excited to work collaboratively with clients to help meet their business growth goals, achieve their personal financial objectives and recognize their personal dreams.
I spent 33 years in Fintech and Wealth Management businesses, helping to build one of the industry’s largest TAMP’s (Turnkey Asset Management Platform), Sawtooth Solutions (“Sawtooth”), LLC. In 2021, we completed the sale of Sawtooth to a strategic business partner, backed by a large Private Equity Firm.
I have a BSB in Marketing and an MBA in Finance from the University of Minnesota’s Carlson School of Management. I hold my Series 65 and Life Insurance licenses. I live in Chaska, MN. I have 4 children and a loyal Vizsla named Louie. I enjoy golf and vacations with my family.
With an impeccable history in financial services and business operations, I bring both my experience and innovation to clients to help them to reach their dreams!
Investment Team
Thomas Rozman, CFA®, CAIA®
Chief Investment Officer
Mr. Rozman is responsible for leading the Investment team for Simplicity Wealth. Prior to Simplicity, Mr. Rozman was President and Chief Investment Officer of Sawtooth Solutions. He also worked in Institutional Sales and Trading at Merrill Lynch. Mr. Rozman is a Chartered Financial Analyst®, Chartered Alternative Investment Analyst®, and is Series 65 registered. He has previously held Series 7 and 24 securities licenses. Mr. Rozman earned an M.B.A. from the University of Chicago Booth School of Business and a B.A from St. Olaf College.
Rosie Riley
Head of Operations
Ms. Riley is responsible for leading the Operations team for Simplicity Wealth. She has spent more than 20 years in the financial services space. Prior to Simplicity, Ms. Riley was the President and CEO of HighImpact Consulting LLC, a consulting firm dedicated to optimizing efficiencies for financial services firms. Ms. Riley earned her B.A. from University of Northwestern, St. Paul, with a degree in Business Administration and Management.